Factors affecting the intention to use Facebook to support problem-based learning among employees in a Taiwanese manufacturing company | Zendy

Yang Shu Ching | Zendy; Lin Chin Hung | Zendy

Open Access

Factors affecting the intention to use Facebook to support problem-based learning among employees in a Taiwanese manufacturing company

Author(s) -

Yang Shu Ching,

Lin Chin Hung

Publication year - 2011

Publication title -

african journal of business management

Language(s) - English

Resource type - Journals

ISSN - 1993-8233

DOI - 10.5897/ajbm11.1191

Subject(s) - usability , technology acceptance model , psychology , knowledge management , social influence , marketing , applied psychology , business , social psychology , computer science , human–computer interaction

This study offers an approach for understanding factors influencing employees’ acceptance and usage of Facebook as an assisted learning tool in Problem-based Learning (PBL). Based on the Technology Acceptance Model (TAM), the objectives of this study are to explore behavioral intention and the factors (perceived usefulness (PU), perceived ease of use (PEU), social influence (SI), perceived enjoyment (PE), concentration (C) and computer self-efficacy (CSE) affecting Facebook use for assisted PBL. A survey was distributed to 377 employees in a Taiwanese manufacturing company. Among the factors explored, perceived ease of use (PEU) is a stronger predictor of user influence compared to others. The study concludes with implications for researchers, educators and policy makers who are interested in using social software to support learning. Key words: Facebook, technology acceptance model, problem-based learning, social influence, employees in a Taiwanese manufacturing company.

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