Diffusion of Internet Protocol Television (IPTV) service demands: An empirical study in the Serbian market | Zendy

Radojicic Valentina | Zendy; Bakmaz Bojan | Zendy; Goran Marković | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Open Access

Diffusion of Internet Protocol Television (IPTV) service demands: An empirical study in the Serbian market

Author(s) -

Radojicic Valentina,

Bakmaz Bojan,

Goran Marković

Publication year - 2011

Publication title -

african journal of business management

Language(s) - English

Resource type - Journals

ISSN - 1993-8233

DOI - 10.5897/ajbm10.605

Subject(s) - iptv , internet protocol , the internet , telecommunications , service provider , protocol (science) , service (business) , business , diffusion , order (exchange) , computer science , marketing , world wide web , finance , medicine , physics , alternative medicine , pathology , thermodynamics

In this paper, we consider diffusion process of new services in the residential market. We described the main influences and decision factors of new telecommunication services adoption. In order to forecast the adoption of new service, diffusion theory is applied. Building upon the Bass diffusion model, we proposed an innovative approach, which encompasses a new model for residential market potential estimation. Based on such analyses, we performed the forecast of Internet Protocol Television (IPTV) demand in the Serbian market until the end of the year 2012. Such forecast are not only important for the providers introducing the innovation service, but also for all others that provide related services that complement or substitute for the innovation. Key words: Diffusion theory, forecasting, Internet Protocol Television (IPTV), market potential, operator.

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research