Open AccessA phenomenographic study investigating consumers conceptions of marketing in Taiwan
Author(s) -
Lin Ming
Publication year - 2011
Publication title -
african journal of business management
Language(s) - English
Resource type - Journals
ISSN - 1993-8233
DOI - 10.5897/ajbm10.436
Subject(s) - marketing , quantitative marketing research , marketing science , marketing research , marketing management , agency (philosophy) , phenomenography , sociology , relationship marketing , advertising , business , social science , pedagogy
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