Technology acceptance analysis of local government tourism website | Zendy

Chen Yu Chin | Zendy; Lin Chia Yen | Zendy

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Technology acceptance analysis of local government tourism website

Author(s) -

Chen Yu Chin,

Lin Chia Yen

Publication year - 2012

Publication title -

african journal of business management

Language(s) - English

Resource type - Journals

ISSN - 1993-8233

DOI - 10.5897/ajbm10.1590

Subject(s) - tourism , usability , technology acceptance model , business , perception , marketing , government (linguistics) , local government , advertising , key (lock) , psychology , political science , computer science , linguistics , philosophy , computer security , public administration , human–computer interaction , neuroscience , law

This study examines what factors affects tourists’ intention to use tourism websites designed by local governments to increase the exposure of local tourism. The study relies on the technology acceptance model (TAM) to assess the advantages and disadvantages of a specific tourism website and to examine the reasons that motivate tourists to use online tourism websites for travel information searches. The results indicate that self-efficacy, perceived usefulness and user attitudes have a direct impact on behavioral intention. This study provides authorities with information on improving the usability of their tourism websites. Key words: Tourism website, behavioral intention, technology acceptance, perception.

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