Open AccessFactors Affecting Adoption of Facebook: An Exploratory Study of the LIS Community Perspective
Author(s) -
Noa Aharony
Publication year - 2014
Publication title -
college and research libraries
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.886
H-Index - 52
eISSN - 2150-6701
pISSN - 0010-0870
DOI - 10.5860/crl.75.6.878
Subject(s) - perspective (graphical) , technology acceptance model , psychology , personality , exploratory research , information technology , knowledge management , social psychology , sociology , computer science , usability , social science , human–computer interaction , artificial intelligence , operating system
This study seeks to investigate whether information professionals, as well as LIS students, are ready to assimilate Facebook in their work and educational environments. The study uses the Technology Acceptance Model (TAM) as well as some characteristics of the “Big Five” model of personality as a theoretical base from which to predict factors that may influence the adoption of Facebook by information professionals as well as by LIS students. Findings reveal that the TAM, as well as other personal characteristics, significantly predict the likelihood of Facebook use and highlight the importance of individual characteristics when considering technology acceptance.
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