The evolution of presidential polling

1. Seeking autonomy: the origins and growth of presidential polling 2. Planting the seeds of presidential polling 3. Checks and imbalances: congress and presidential polling 4. Dodging the hill: presidential polling in the post-Eisenhower years 5. Take the money and poll: parties and the public opinion presidency 6. The media are not messengers 7. Counting the people: the evolution of quantification and its effects on presidential polling 8. White House polling in the post-Watergate era 9. Presidential polling in the post-Reagan era: consequences and implications.