<b><i>Publishing the Fine and Applied Arts 1500–2000</i></b>. Eds. Robin Myers, Michael Harris, and Giles Mandelbrote. London and New Castle, Del.: The British Library and Oak Knoll Press, 2012. 194p. $55 (ISBN 9781584562993). LC2012-003887.

following three chapters walk through the first concrete steps of diving into the social media world (setting goals and workflow), measuring outreach success, and how to apply what has been learned through a fictional case study (Clyde's Coffee Shop). For experienced social media administrators , the chapter on listening for comments may be the most worthwhile part of the book. Again, much of the content is common knowledge, but the author points out specific listening tools such as Twitter Search, Google Alerts, BackType, TweetDeck, and FeedBurner. He also discusses direct and indirect listening techniques and methods to " visual listen " for mentions of your organization, competitors, or important industry buzz words. The index is adequate for the content and length of this book, although a few minor errors were noticed in the index (such as Apple's 80-20 success rule, discussed on page 106, which was omitted from the index). A handy appendix that lists the referenced websites and social media services by chapter is available. Overall, Face2Face is recommended for organizations that are beginning to investigate and implement social media services.—John Repplinger, Willamette University. This is the latest volume to appear in the long-running (thirty-one years) series on British book trade history edited by Myers and Harris and, since 2000, Mandelbrote. Like previous volumes, this one grows out of a conference and, like all such volumes, contains a bag of mixed results. The theme of the present compilation is the diffusion of information about (chiefly) art, design, and architecture, chiefly in the 18th and 19th centuries. The contributions comprise a set of case studies in the transmission of tastes and techniques from the top down to ever-expanding audiences over the course of the 19th century. Thus, Malcolm Jones documents in some detail how engraved border and framing motifs in printed French Books of Hours in the earlier 16th century found their way into church wood sculpture of the period in England—an interesting example of the unexpected ways in which this genre was appropriated in the early modern period. The grand country houses that began appearing throughout England in the 18th century were usually Palladian in concept and design. Charles Hind traces the bibliographic background to the dissemination of Palladio's most important work, I Quattro Libri dell'Architettura, and shows along the way how difficult it was to produce a faithful translation of the work as well as how deeply Palladian …