David Lee King.Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections. Chicago: Information Today, Inc., 2012. 194p. alk. paper, $24.95 (ISBN 9780910965996). LC2012-013506.

of any of these topics and manages to not insult any reader who may be knowledgeable. His work offers a wonderfully succinct history of computers, as well as trends in American libraries after WWII; and it is up-to-date enough to mention recent developments such as the impact of catastrophic events of the " Arab Spring " on libraries. The book can be used for many purposes. A natural for library schools, it is also accessible to both professors and students; library board members or even development officers, or anyone interested in book arts or collecting. Libraries will find only the title tedious, none of its contents. As one nears the end looking for answers to the conflicts facing our industry and institutions, the reader may find some suggestions and trends, but " history informs … it does not solve, " the author wisely concludes. With such information and perspective gained from Valentine's work, readers will not only be wiser but better prepared for what the future holds for us, books (printed and otherwise), and for our libraries.—Harlan Greene, College of Charleston. has put together a wonderful resource for those just beginning to investigate social media as tools to deepen their connections with customers and patrons. Essentially, this book is about how to transition in-person communication to the Internet. It is geared to reach a broad audience, and most of the examples are equally applicable to businesses, organizations, and libraries both large and small. The social media services central to this book are Facebook, Twitter, blogs, You-Tube, and Flickr. However, a number of other social media services are mentioned throughout the text. It is important to note that this is not a how-to-use guide for social media, and the author even states this. For those familiar with social media and have already integrated them into their organizations, a lot will be review. However, a few analytical tips or communication techniques mentioned in this book could probably benefit even seasoned experts. King stresses the importance of allowing the human side to hang out in a casual businesslike manner to appear more approachable and authentic to our respective audiences. He lets readers see the dangers of coming across as " too corporate " and highlights common sense do's and don'ts in most chapters. He also points out the importance of involving our communities in conversation through asking open-ended questions and replying quickly and …