A Content Analysis of Library Vendor Privacy Policies: Do They Meet Our Standards?

Librarians have a long history of protecting user privacy, but they have done seemingly little to understand or influence the privacy policies of library resource vendors that increasingly collect user information through Web 2.0-style personalization features. After citing evidence that college students value privacy, this study used content analysis to determine the degree to which the privacy policies of 27 major vendors meet standards articulated by the library profession and information technology industry. While most vendors have privacy policies, the policy provisions fall short on many library profession standards and show little support for the library Code of Ethics.