Open AccessRe-consideration of the Concept of Exchange as Theoretical Basis of Strategic Social Marketing
Author(s) -
Yasuhiro Haga
Publication year - 2014
Publication title -
ryūtsū kenkyū/ryuutsuu kenkyuu
Language(s) - English
Resource type - Journals
eISSN - 2186-0939
pISSN - 1345-9015
DOI - 10.5844/jsmd.16.3_3
Subject(s) - corporate social responsibility , business , basis (linear algebra) , business administration , social exchange theory , marketing , sociology , public relations , political science , mathematics , social science , geometry