Local Communities’ Perceptions of Hotel Activities in Corporate Social Responsibility

Corporate social responsibility (CSR) continues to attract interest from tourism businesses, and many hotel companies are now substantially engaged in social and environmental responsibilities. This paper investigated local community perceptions of hotels undertaking CSR activities in provincial areas of Thailand. Semi-structured interviews were undertaken with local community members. Results show a hotel’s CSR activities had been perceived to affect local communities’ quality of life (QOL) which influences their perception of the hotels and CSR activities.