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This study presents the results of a content analysis of 2476 tweets posted by Hillary Clinton and Donald Trump during the 2016 presidential election following their official nomination by their respective political parties. The study sought to determine whether the candidates used a focused campaign strategy in their tweets, and whether the tweets revealed priorities based on their focus and the time of the day they were posted. The results show that Clinton posted more tweets, had a more focused campaign than Trump during the same time frame.

Mining for Focus and Priorities in Donald Trump and Hillary Clinton’s Daily Tweets during the 2016 U.S. General Elections