Airport Merchandising Using Micro Services Architecture

Airport offers an ecosystem where passengers,\udairlines, airport, and merchants meet under one roof\udduring travel. During the journey, there is a good amount\udof time spent by passengers on waiting or transit before\udboarding the flight. Passengers look for spending that\udtime by shopping, dining, and entertainment. Airport\udmerchants and airlines look for merchandising\udopportunities to acquire new customers, up-sell, and\udcross-sell their products and services. Highly\udpersonalized merchandising offers can be generated on\udthe fly by combining contextual information from\udpassenger profile, likes and interests, merchant offers,\udand location specific events, seasons, and festivals. To\udachieve this, a strong airport merchandising platform is\udneeded. The goal of the airport merchandising platform is\udto exchange information in a seamless manner across\udtravel systems. The platform is designed on microservices\uddesign principles that use information from airlines,\udairport, social media, and merchant systems.\udMicroservices can promote quick development,\uddeployment, and realization of services. Microservices\udalso improve the time to market capabilities. Mobile and\uddesktop applications consume them to offer a\udpersonalized shopping experience to the passengers