Scrutable Mobile Client-side Personalization

Personalization has become an essential feature of\udmobile services of different domains. On the other hand, users\udhave conflicting needs of personalized experience and privacy.\udThis leads to the question of how to maximize the user’s\udexperience of personalized mobile services while keeping\udprivacy. One possible solution is to provide user’s control of\udtheir personal data by keeping their user model on their\udpersonal mobile devices. In this way, a user can scrutinize the\uddata while sharing with service providers depending on her/his\udrequirements. The client-side personalization approach can shift\udthe control of privacy to the users and can involve them in\udpersonalization process. Transparency and user control can\udincrease the user’s trust. In this paper, we have proposed a\udsolution with the objective of scrutable client-side\udpersonalization while keeping the user in control of both\udprivacy and personalization process