Modelling Electronic Sharing (E-Sharing) Behaviour: A Perspective on Location-aware Technology

The purpose of this paper is to investigate the factors affecting electronic sharing (E-sharing) behaviour, with a particular focus on location-aware technology. Based on an extensive literature rev iew, a structural model consisting of seven factors was proposed to model the E-sharing behaviour of location-based knowledge (LBK). The main constructs were: reward expectancy (WE), reputation expectancy (RE), perceived benefits (PB), perceived trust (PT), attitudes towards LBK, attitudes toward knowledge sharing incentives (KSI) and intention to share knowledge (ISK). The model was examined by empirical data gathered from four hundred and ninety (n=490) respondents. Results herein indicate that attitude toward KSI can be determined by the RE and WE, while attitude toward LBK E-sharing can be predicted by the PB and PT. The two attitude constructs (KSI and LBK) can determine the behavioural ISK. All of the proposed relationships within the model were statistically significant.