An Analysis on Price Dispersion in Online Retail Market Based on the Different of the Product Levels | Zendy

Xiang-Bing CHEN | Zendy; Xiao Kai | Zendy

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An Analysis on Price Dispersion in Online Retail Market Based on the Different of the Product Levels

Author(s) -

Xiang-Bing CHEN,

Xiao Kai

Publication year - 2012

Publication title -

international journal of engineering and manufacturing

Language(s) - English

Resource type - Journals

eISSN - 2306-5982

pISSN - 2305-3631

DOI - 10.5815/ijem.2012.04.07

Subject(s) - dispersion (optics) , price dispersion , product (mathematics) , econometrics , business , advertising , economics , mathematics , physics , optics , geometry

This paper cares about the online price dispersion and analyses the online retail commodity as a complex. This paper analyses the attributes of the product layer of the online retail commodity and the characters of the online customers, and divided the online payment into two parts: the payment of the core value and the willingness of the added-value payment. And then this paper explains the online price dispersion by the attributes of online retail commodity’s dimension which affect the online customers directly.

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