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This paper cares about the online price dispersion and analyses the online retail commodity as a complex. This paper analyses the attributes of the product layer of the online retail commodity and the characters of the online customers, and divided the online payment into two parts: the payment of the core value and the willingness of the added-value payment. And then this paper explains the online price dispersion by the attributes of online retail commodity’s dimension which affect the online customers directly.

An Analysis on Price Dispersion in Online Retail Market Based on the Different of the Product Levels