New Product Development in the Fashion Industry: An Empirical Investigation of Italian Firms | Zendy

Romeo Bandinelli | Zendy; Rinaldo Rinaldi | Zendy; Mónica Rossi | Zendy; Sergio Terzi | Zendy

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New Product Development in the Fashion Industry: An Empirical Investigation of Italian Firms

Author(s) -

Romeo Bandinelli,

Rinaldo Rinaldi,

Mónica Rossi,

Sergio Terzi

Publication year - 2013

Publication title -

international journal of engineering business management

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.352

H-Index - 22

ISSN - 1847-9790

DOI - 10.5772/56841

Subject(s) - empirical research , fashion industry , new product development , business , product (mathematics) , plan (archaeology) , process (computing) , industrial organization , marketing , engineering , computer science , geography , clothing , philosophy , geometry , mathematics , archaeology , epistemology , operating system

This paper investigates how companies in the fashion industry organize, plan and perform their New Product Development process (NPD). The results have been achieved through an empirical study carried out by the authors with the support of the GeCo Observatory, an Italian research initiative launched in 2012. This paper shows the details of eight selected case studies from the Italian fashion industry

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