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Although  there  is  broad  agreement  that ambidexterity  somehow  relates  to  the  simultaneous pursuit of exploratory and exploitative activities, a lack of conceptual  clarity  exists  regarding  the  extent  to  which ambidexterity concerns matching the magnitude (BD) of exploration  and  exploitation  on  a  relative  basis,  or concerns the combined magnitude (CD) of both activities. This  fragmentation  has  inspired  different operationalization  of  the  construct  and  limited  its usefulness,  both  for  scholars  and  practitioners,  since interpretations, comparisons and analysis between cross studies  or  research  have  become  more  difficult.  This article  proposes  and  tests  an  alternative  measure  of ambidexterity,  which  attempts  to  simultaneously  and explicitly include in an overall index both the combined (CD) and the balanced dimension (BD)

How to Measure the ET-ET Construct for Ambidexterity Comparative Analysis of Measures and New Measurement Proposal