Re-Designing Retail Stores with Mobile and Wireless Technologies

Mobile and wireless (M&W) technologies have great potential to improve process efficiency and effectiveness within retail stores, but their application is still very limited. One of the main reasons explaining this situation is considered to be the lack of confidence in the actual benefits and, therefore, in the return on investment. As a matter of facts, activities in this context are characterised by great variety and non‐standardised execution and as such the assessment of the costs and benefits of M&W solutions is more difficult than for the upstream tiers of the fast moving consumer goods supply chain (e.g., distribution centres). This paper attempts to provide a contribution for researchers and practitioners by presenting an analytical model to assess the profitability related to investments in multiple M&W solutions for retail stores, thus supporting the decision‐ making process