VISITORS’ WILLINGNESS TO PAY FOR VISITING THE PATENGA BEACH, BANGLADESH | Zendy

Mohammad Mahfuzur Rahman | Zendy

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VISITORS’ WILLINGNESS TO PAY FOR VISITING THE PATENGA BEACH, BANGLADESH

Author(s) -

Mohammad Mahfuzur Rahman

Publication year - 2014

Publication title -

asean journal on hospitality and tourism

Language(s) - English

Resource type - Journals

eISSN - 2722-2748

pISSN - 1412-2073

DOI - 10.5614/ajht.2014.13.1.04

Subject(s) - visitor pattern , willingness to pay , trips architecture , tourism , business , socioeconomics , geography , marketing , advertising , engineering , sociology , economics , transport engineering , archaeology , computer science , microeconomics , programming language

Tourism has not yet been recognized as an industry in Bangladesh. There is a great dearth of studies to understand the significance of this sector to the nation. This study is a pioneer effort of its kind to evaluate the services of the Patenga Beach offered to its visitors. A total of 400 visitors were interviewed using a predesigned questionnaire. The study reveals that the maximum willingness to pay for entering into the beach without any reduction in the number of trips was BDT 475.69 inclusive of a beach entrance fee of BDT 100 (USD 1.25) per visitor. The study suggests that if the beach had well-planned facilities for the beach goers, they are willing to pay more for the development of the beach.

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