PREFERENCES FOR ONLINE Vs. TRADITIONAL TRAVEL RESERVATION | Zendy

Malik R. Elhaj | Zendy

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PREFERENCES FOR ONLINE Vs. TRADITIONAL TRAVEL RESERVATION

Author(s) -

Malik R. Elhaj

Publication year - 2011

Publication title -

asean journal on hospitality and tourism

Language(s) - English

Resource type - Journals

eISSN - 2722-2748

pISSN - 1412-2073

DOI - 10.5614/ajht.2011.10.2.03

Subject(s) - reservation , trips architecture , business , advertising , tourism , business travel , phone , reservation system , marketing , travel behavior , destinations , air travel , aviation , transport engineering , geography , computer science , engineering , computer network , linguistics , philosophy , archaeology , aerospace engineering

Quantitative survey data were collected from U.S. citizens to determine the extent to which trip destination (domestic or international) and trip purpose (business, leisure, or personal) affected consumers’ preferences for traditional versus online reservation systems. The results indicated that the participants preferred travel agent phone calls for all types of international flights, but online airline websites and online travel agent websites for domestic flights. Online airline websites were preferred for business trips. Stakeholders in online and traditional travel agents can use the results from this study to remain competitive as the travel industry evolves.

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