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Knowledge and innovation have always worked together. Some authors associate knowledge management (KM) as a strategic determinant factor for organization development and for the process of continuous innovation with its resulting increase in competitiveness. This article aims to investigate the contributions of the knowledge enablers for knowledge creation and the strategies of survival and advance in a third sector company, following the model of Von Krogh, Ichijo and Nonaka (2001). The descriptive case study was conducted at Junior Achievement of Minas Gerais (Jamg), whose mission is the diffusion of entrepreneurial education and it has the knowledge and innovation as its main products and also its main assets. The results showed that the analyzed knowledge enablers contribute for the creation of knowledge in Jamg, and therefore for their survival and advancing strategies. The keystone "Creating a Proper Context" reveals what appears to be the strongest point of the organization: the quality of its indoor environment, in which the employees relationships appear to be "permeated by solicitude and humanism". Some points for improvement were also identified

revista ibero-americana de estratégia

Estratégias de Sobrevivência e Avanço Numa Organização do Terceiro Setor: O Papel dos Capacitadores do Conhecimento na Junior Achievement de Minas Gerais