Capital Cultural e o Consumo de Produtos Culturais: As Estratégias de Consumo de Status entre Mulheres da Nova Classe Média | Zendy

Lucivânia Filomeno Ponte | Zendy; Cecília Lima de Queirós Mattoso | Zendy

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Capital Cultural e o Consumo de Produtos Culturais: As Estratégias de Consumo de Status entre Mulheres da Nova Classe Média

Author(s) -

Lucivânia Filomeno Ponte,

Cecília Lima de Queirós Mattoso

Publication year - 2014

Publication title -

remark - revista brasileira de marketing

Language(s) - English

Resource type - Journals

ISSN - 2177-5184

DOI - 10.5585/remark.v13i6.2613

Subject(s) - humanities , cultural capital , sociology , political science , art , social science

Holt (1998) investigated the application of the concept of consumption of cultural products as a means of acquiring status by conducting research in the United States and Turkey (Üstüner & Holt, 2010). This present research was based on this latest study and aimed to study the relationship between the consumption of cultural products and the consumption of status among Brazilian women in the new middle class. It was concluded that the cultural capital acts as a determining factor in the consumption of status, being converted in tastes and consumption practices. The consumption of cultural products is critical to the building of the status strategies, however, the cultural products used may vary according to the greater or lesser cultural capital of the interviewees.

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