The Role of the Institutional Websites on Students’ School Choice: A Comparison for the Higher Education Levels in Tourism

The purpose of present research is to investigate the effects of the information on tourism higher education institutions’ websites on students’ school choice. Appropriate to the research model, 5-point Likert type survey has been prepared. The data is collected from associate degree, undergraduate and graduate level students at public universities in 6 provinces for the academic years of 2011-2012 and 2012-2013 through face to face to interviews as well as email and social media with structured surveys. Obtained data have been analyzed via PASW 18.0 statistical software. The factor analysis, correlation analysis, ANOVA and regression analysis were used. All variables are found to be positively correlated with each other. The results of regression analysis show that institutional image and access to information are the determining factors of students’ school choice at every level higher education. The impact of facilities and academic staff shows variety according to the level higher education