English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

In this study, it is aimed to reveal the effect of local participation in municipalities, which is the most effective local management units in which local people can make decision in order to meet local and joint works, and to reveal the service marketing functions in which participation is most important. Whether perception of satisfaction from service marketing functions of municipalities differs according to the level of citizen’s participation, is another result that is tried to be reach with this research. By face to face survey which is conducted for this purpose, the degree of application of the local participation is designated in municipal service groups. And satisfaction levels of citizens about municipal service marketing sub-variables is tried to be designated by putting forth the importance local participation in terms of marketing decisions. According to results of the research, 6 sub-factor groups is formed toward the effectiveness of the local participation on service marketing. These factor groups are priceproduct, physical environment, processes, strategic thinking, promotion, external employees and in-house employees respectively. At the study, while men give more importance to concrete marketing variables like priceproduct and physical environment variables, women give more importance to abstract variables. Again, based on research results, necessity of being attentive arisen in determining services toward participants who have lower education level while municipalities take marketing decisions based on education level of target audience.

EFFECT OF LOCAL PARTICIPATION ON MUNICIPAL SERVICE MARKETING: A FIELD STUDY FOR THE PROVINCE OF KIRIKKALE