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Did MacMillan Bloedel really end the "war in the woods?" After years of intense battling, Greenpeace brought out the champagne for MB's June 1998 announcement of a new direction in forestry. In January 1999, Tomorrow Magazine, a global environmental business publication produced in Sweden, named MB "Company of the Year." MacMillan Bloedel Vice President Linda Coady, a key player in the company's remarkable turnaround, says that behind the scenes, the conflict continues. And surprisingly, she says it's appropriate and even beneficial to sustain debate over BC's forests – although on a different plane, where competition and cooperation are seen as two sides of the same coin, and where ideological polarization is replaced by the kind of relationships that can deal with complexity.

What I saw of the revolution: Reflections of a corporate environmental manager in the 1990s BC coastal forest industry