A Conceptual Framework for the Promotion of Trusted Online Retailing Environment in Saudi Arabia | Zendy

Rayed AlGhamdi | Zendy; Steve Drew | Zendy; Thamer Alhussain | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Open Access

A Conceptual Framework for the Promotion of Trusted Online Retailing Environment in Saudi Arabia

Author(s) -

Rayed AlGhamdi,

Steve Drew,

Thamer Alhussain

Publication year - 2012

Publication title -

international journal of business and management

Language(s) - English

Resource type - Journals

eISSN - 1833-8119

pISSN - 1833-3850

DOI - 10.5539/ijbm.v7n5p140

Subject(s) - distrust , promotion (chess) , conceptual model , conceptual framework , business , the internet , marketing , advertising , computer science , political science , world wide web , sociology , social science , database , politics , law

This paper presents a model conceptual framework that is aimed at promoting trust in the online retailing environment in the Kingdom of Saudi Arabia (KSA). Despite rapid Internet growth, the development of online retailing in Saudi Arabia continues to progress very slowly compared to that of the developed and leading developing countries. To determine the reason behind the sluggish growth of online retailing in the KSA, a mixed methods study involving retailers and customers was conducted in four stages. The outcomes of the study point to distrust in the online retailing environment in Saudi Arabia as a key inhibitory factor for growth. As such, a five-part model is proposed to promote trust in the online shopping environment in the KSA.

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research