Evaluating Factors Influencing Consumer Satisfaction towards Online Shopping in China | Zendy

Xiaoying Guo | Zendy; Kwek Choon Ling | Zendy; Min Liu | Zendy

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Evaluating Factors Influencing Consumer Satisfaction towards Online Shopping in China

Author(s) -

Xiaoying Guo,

Kwek Choon Ling,

Min Liu

Publication year - 2012

Publication title -

asian social science

Language(s) - English

Resource type - Journals

eISSN - 1911-2025

pISSN - 1911-2017

DOI - 10.5539/ass.v8n13p40

Subject(s) - china , business , marketing , product (mathematics) , quality (philosophy) , variety (cybernetics) , service quality , advertising , payment , the internet , service (business) , computer science , world wide web , geography , philosophy , geometry , mathematics , epistemology , finance , artificial intelligence , archaeology

With the development of Internet, online shopping is developing rapidly in China as a new way for shopping. Therefore, it is important for this research paper to identify the determinants of consumer satisfaction towards online shopping in China. A total of 350 online shoppers in China had participated in this research. The findings revealed that website design, security, information quality, payment method, e-service quality, product quality, product variety and delivery service are positively related to consumer satisfaction towards online shopping in China

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