The Impact of Psychological Factors on Consumer Buying Behavior and an Empirical Application in Turkey | Zendy

Yakup Durmaz | Zendy

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The Impact of Psychological Factors on Consumer Buying Behavior and an Empirical Application in Turkey

Author(s) -

Yakup Durmaz

Publication year - 2014

Publication title -

asian social science

Language(s) - English

Resource type - Journals

eISSN - 1911-2025

pISSN - 1911-2017

DOI - 10.5539/ass.v10n6p194

Subject(s) - psychology , consumer behaviour , empirical research , marketing , social psychology , advertising , business , statistics , mathematics

In this study, the influence of psychological factors on consumer buying behavior is investigated. The effect of psychological factors on buying behavior of consumers, who become much more important day by day, is tried to be measured. Turkey has seven regions. From each region two provinces are selected by random sampling method. A face to face survey was conducted on 100 people from each province and in total 1400 people participated in the survey. The information obtained from the results are analyzed and interpreted by the computer packet programs

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