Open AccessBeing Good or Being Known: An Empirical Examination of the Dimensions, Antecedents, and Consequences of Organizational Reputation
Author(s) -
Violina P. Rindova,
Ian O. Williamson,
Antoaneta P. Petkova,
Joy Marie Sever
Publication year - 2005
Publication title -
academy of management journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 11.193
H-Index - 318
eISSN - 1948-0989
pISSN - 0001-4273
DOI - 10.5465/amj.2005.19573108
Subject(s) - reputation , perception , context (archaeology) , quality (philosophy) , business , marketing , differential (mechanical device) , empirical research , public relations , empirical examination , psychology , social psychology , sociology , political science , social science , philosophy , epistemology , actuarial science , paleontology , neuroscience , engineering , biology , aerospace engineering
We examined the extent to which organizations' reputations encompass different types of stakeholders' perceptions, which may have differential effects on economic outcomes. Specifically, we propose that reputation consists of two dimensions: (1) stakeholders' perceptions of an organization as able to produce quality goods and (2) organizations' prominence in the minds of stakeholders. We empirically exam- ined the distinct antecedents and consequences of these two dimensions of repu- tation in the context of U.S. business schools. Results suggest that prominence, which derives from the choices of influential third parties vis-a`-vis an organization, contributes significantly to the price premium associated with having a favorable reputation.
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