Open AccessDo customer perceptions of innovation matter in industrial markets?
Author(s) -
Bodo Steiner,
Moritz Brandhoff
Publication year - 2018
Publication title -
academy of management proceedings
Language(s) - English
Resource type - Journals
eISSN - 2376-7197
pISSN - 0065-0668
DOI - 10.5465/ambpp.2018.17815abstract
Subject(s) - business , marketing , customer retention , customer equity , customer satisfaction , loyalty business model , customer advocacy , customer intelligence , customer delight , customer to customer , leverage (statistics) , voice of the customer , service quality , computer science , artificial intelligence , service (business)
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