The Organization of Non-Market Strategy | Zendy

Dylan Minor | Zendy

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The Organization of Non-Market Strategy

Author(s) -

Dylan Minor

Publication year - 2015

Publication title -

academy of management proceedings

Language(s) - English

Resource type - Journals

eISSN - 2376-7197

pISSN - 0065-0668

DOI - 10.5465/ambpp.2015.15796abstract

Subject(s) - business , industrial organization , typology , strategic management , sustainability , nonmarket forces , market share , market analysis , index (typography) , factor market , marketing , economics , microeconomics , ecology , archaeology , biology , world wide web , computer science , history

We explore the determinates and structure of the organization of nonmarket strategy. Firms either integrate non-market strategy activities throughout the …rm or create stand-alone business units that specialize in non-market strategy activities. We …nd that the advantage of integration over specialization is U-shaped in the importance of non-market strategy to the …rm’s market strategy. We also develop a typology of non-market strategy organization and qualitatively analyze some of the companies currently listed in the Dow Jones Sustainability Index.

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