Open AccessREFLECTIONS OF ORGANIZATIONAL IDENTITY AND NATIONAL CULTURE ON MANAGERIAL ROLES IN A MULTINATIONAL CORPORATION.
Author(s) -
Yair Berson,
Miriam Erez,
Seymour Adler
Publication year - 2004
Publication title -
academy of management proceedings
Language(s) - English
Resource type - Journals
eISSN - 2376-7197
pISSN - 0065-0668
DOI - 10.5465/ambpp.2004.13862566
Subject(s) - multinational corporation , organizational culture , corporation , business , identity (music) , organizational identity , public relations , business administration , corporate identity , management , political science , organizational commitment , marketing , economics , physics , finance , acoustics
We content analyzed CEO communications of a large MNC to examine the values that constitute its organizational identity and surveyed 4530 stakeholders to identify global and local managerial roles....
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