Open AccessTHE EFFECTS OF ORGANIZATIONAL BRAND EQUITY ON EMPLOYMENT BRAND EQUITY AND RECRUITMENT OUTCOMES.
Author(s) -
JAKUB SOVINA,
Christopher J. Collins
Publication year - 2003
Publication title -
academy of management proceedings
Language(s) - English
Resource type - Journals
eISSN - 2376-7197
pISSN - 0065-0668
DOI - 10.5465/ambpp.2003.13792994
Subject(s) - brand equity , brand management , brand awareness , business , advertising , marketing , brand extension , product (mathematics) , geometry , mathematics
The article identifies potential dimensions of employment brand equity and empirically investigates the effects of organizational brand-building activities on employment brand equity and recruitmen...
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