Developing a Creative-Cognitive Model of Entrepreneurial Alertness to Business Opportunities | Zendy

Vesa Puhakka | Zendy

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Developing a Creative-Cognitive Model of Entrepreneurial Alertness to Business Opportunities

Author(s) -

Vesa Puhakka

Publication year - 2011

Publication title -

journal of management and strategy

Language(s) - English

Resource type - Journals

eISSN - 1923-3973

pISSN - 1923-3965

DOI - 10.5430/jms.v2n4p85

Subject(s) - alertness , creativity , cognition , perspective (graphical) , order (exchange) , psychology , process (computing) , business , entrepreneurship , marketing , knowledge management , computer science , social psychology , artificial intelligence , finance , psychiatry , neuroscience , operating system

A creative-cognitive perspective is used in this study to explore alertness to business opportunities in order to develop a model of business opportunity recognition. It is assumed that the elements constituting this opportunity creation are entrepreneur’s creative cognitive process, internal creative qualities, environmental conditions supporting or hindering creativity and interaction of these elements, and that they have a significant impact on the innovativeness of the business opportunity. Through the development of the model an aim is made to clarify why some entrepreneurs create novel ideas while others just copy the old and used ones.

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