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This paper presents a preliminary study which sought to characterize the development of the production of altitude wines in Santa Catarina State (Brazil). The subject area of this study focused on the three producer poles of altitude wines: São * Formação: Graduação e Mestrado em Turismo e Hotelaria pela Universidade do Vale do Itajaí (UNIVALI). Doutoranda pelo Programa de Pós-Graduação em Geografia da Universidade Federal de Santa Catarina (UFSC). Desde 2007 ocupa o cargo efetivo de professora de ensino básico, técnico e tecnológico do Instituto Federal de Santa Catarina (IFSC) Campus Florianópolis Continente, atuando principalmente na área de restaurantes e hospitalidade, em cursos técnicos e superiores de tecnologia. Endereço físico para correspondência: Rua Otávio Cruz, 404, ap. 201 (Campeche). CEP: 88063-620 Florianópolis – Santa Catarina (Brasil). Telefone: (48) 9119-1331. Email: flablosso@gmail.com Formação: Licenciatura em Geografia pela Universidade Federal de Santa Catarina (UFSC). Mestre em Educação pela Universidade Federal de Santa Catarina (UFSC). Doutorado em Geografia Humana pela Universidade de São Paulo (USP). Professora do Programa de Mestrado em Turismo e Hotelaria da Universidade do Vale do Itajaí (UNIVALI). Professora participante do Programa de Pós-Graduação em Geografia da UFSC e bolsista de Produtividade em Pesquisa do CNPq. Endereço físico para correspondência: Rua Uruguai, 458 (Centro). CEP: 88302202 – Itajaí – Santa Catarina (Brasil) Caixapostal: 360. Telefone: (47) 3417500 Ramal: 763. Email: raquelfontespereira@gmail.com Flavia Baratieri Losso e Raquel Maria Fontes do Amaral Pereira Turismo & Sociedade (ISSN: 1983-5442). Curitiba, v. 7, n. 3, p. 418-445, julho de 2014. Dossiê sobre Enoturismo. 419 Joaquim, Caçador e Campos Novos. As a theoretical and methodological framework was used the paradigm of Social-Spatial Formation proposed by Milton Santos (1977) associated to the ideas disseminated by André Cholley (1964). The study also resorted to the theoretical approach applied by Armen Mamigonian (1986) in his studies of southern Brazil. Thus, it was chosen to perform an historical research, with a qualitative approach. The data collection was made through bibliographic and documentary research. In Santa Catarina State, the emergence of viticulture is marked by the Italian immigration which formed the traditional producer regions in state. However, it was noticed that the altitude wine industry investors of Santa Catarina had their entrepreneurial vision to the wine world in a very personal way, for instance, their Italian origin, the possibility of diversifying the activity and capital reinvestment and productive restructuring of its old wine company. The strengthening of the Brazilian wine image to the consumer go through the wine tourism, which the composition of a complete wine tourism product should be considered as a marketing tool and improved by altitude wine companies.

A vitivinicultura de altitude em Santa Catarina (Brasil): espaços privilegiados para o turismo