INFLUÊNCIA DOS TRAÇOS CULTURAIS NACIONAIS NA FORMAÇÃO DE APL´S – O CASO DAS EMPRESAS DE ESQUADRIAS DO APL DA MADEIRA

Influence of the Brazilian national cultural traits in the formation of the APLS - The case of the enterprises of the wood's local productive arrangem ent. Historically, the Forest sector in South Brazilian is strategic importance. This study aimed to identify the level of presence of the main Brazilian national cultural traits in the Wood's Lo cal Productive Arrangement (APL) of Uniao da Vitoria - Porto Uniao, southern Brazil. Among the a nalyzed characteristics: personal relations, protectionist, formalism, local and informal proced ures of finding ways to solve problems, aversion to uncertainty, receptivity and short-term orientation only of them, two showed difference level of presence among participants of APL and non-participants enterprises - formalism and receptivity. The most outs tan ding national cultural traits fou nd were short-term orientation and protectionism. To help the formation and implementation of the APL, taking into account the scenarios identified, some actions are suggested: I) sector's professionalization, II) development of market and sector's competition studies, III) implementation of quality systems, IV) solutions based in the local reality, V) development of local management and stakeholders participation, and, VI) preparation of a long-term regional planning, with implementation of monitorin g and evaluation system.