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Its a reflection on the possibilities of application of the referencial of care of the American philosopher Mayeroff in the assistance fo nursing in Neonatology and Pediatric Care, having as focus the family. Considering that taking care of, in the meaning of Mayeroff in means to help the other to grow, the authors approach the diverse situations that occur in the daily one of the professionals who attend to the neonato and the child, making reflections of as the concepts of Mayeroff can be lived deeply. In this care, each family, even so needing attention and bracket the assistencial team, is seen as partner in the care to the child and neonato, having its to know, and the peculiar way of each one. The respect, the honesty and the basic maintenance of the dignity as requisite in the relation between team and family. It concludes that the institution must respect and value the expression of the personal mark of the professional in the humanistic care.

O CUIDAR DA CRIANÇA E DA FAMÍLIA: DAS REFLEXÕES TEÓRICAS À SUA APLICAÇÃO NA PRÁTICA PROFISSIONAL DO COTIDIANO