Análisis de las implicaciones generadas por la miopía en la mercadotecnia empresarial

This research descriptive court saw fit to identify causalities that affect the sales performance of the business sector generated by the phenomenon known as "Myopia in Mercadeo" , which is a phenomenon that permeates the industry, but is accentuated particularly in some areas , one of which is the business sector, focusing on the hospitality industry. Similarly, in this study the qualitative implications, created by the lack of in the field of vocational training, absorbed by the business area, as a result of lack of training / academic preparation in some of its employees / collaborators are explored.