Global Handwashing Day 2012: a qualitative content analysis of Chinese social media reaction to a health promotion event | Zendy

Isaac ChunHai Fung | Zendy; Jingxian Cai | Zendy; Yi Hao | Zendy; Yuchen Ying | Zendy; Benedict S. B. Chan | Zendy; Zion Tsz Ho Tse | Zendy; KingWa Fu | Zendy

Open Access

Global Handwashing Day 2012: a qualitative content analysis of Chinese social media reaction to a health promotion event

Author(s) -

Isaac ChunHai Fung,

Jingxian Cai,

Yi Hao,

Yuchen Ying,

Benedict S. B. Chan,

Zion Tsz Ho Tse,

KingWa Fu

Publication year - 2015

Publication title -

western pacific surveillance response journal

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.515

H-Index - 16

eISSN - 2094-7313

pISSN - 2094-7321

DOI - 10.5365/wpsar.2015.6.2.003

Subject(s) - promotion (chess) , social media , event (particle physics) , content analysis , qualitative research , health promotion , qualitative analysis , psychology , medicine , computer science , sociology , nursing , political science , world wide web , public health , social science , physics , politics , law , quantum mechanics

Global Handwashing Day (GHD) is a handwashing promotion campaign organized by the Global Public-Private Partnership of Handwashing with Soap. In China, it has been promoted by the Chinese public health authorities, international organizations and multinational corporations through various channels including social media such as Sina Weibo, the leading Chinese microblogging site similar to Twitter. The objective of this study is to qualitatively assess Chinese social media users' reactions to a health promotion campaign using Global Handwashing Day (GHD) 2012 as an example.

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