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This article explores the link between jointly agreed rules and the use of ‘big data’ in the action arena sustainably managing flood hazards in the Denver Metropolitan Area (U.S. State of Colorado) since 1969 - a case that has attracted attention in the past being frequently used as a model to develop similar action arenas in urban areas worldwide. The analysis focuses in particular on the influence of financial reporting rules on the use of ‘big data’ to inform capital investment decisions in the months after the catastrophic 2013 Colorado flood which highlighted the weaknesses of the existing drainage system.

Ruling Big Data Use in Urban Flood Risk Mitigation