Ophelia and Neo-Victorian Readings: Cultural Analysis of Brand Narratives | Zendy

Nelson Pinheiro Gomes | Zendy; Teresa Malafaia | Zendy

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Ophelia and Neo-Victorian Readings: Cultural Analysis of Brand Narratives

Author(s) -

Nelson Pinheiro Gomes,

Teresa Malafaia

Publication year - 2020

Publication title -

anglo saxónica/anglo saxónica

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.103

0

eISSN - 2184-6006

pISSN - 0873-0628

DOI - 10.5334/as.2

Subject(s) - narrative , articulation (sociology) , sociocultural evolution , sociology , narrative inquiry , deconstruction (building) , aesthetics , character (mathematics) , media studies , visual arts , literature , art , anthropology , political science , politics , engineering , law , waste management , geometry , mathematics

Cultural analysis has been under review by scholars and presents itself today with invaluable tools/methods for the analysis and deconstruction of everyday objects and their sociocultural contexts. In this sense, we approach the object of a marketing campaign for Gucci, entitled “Gucci Hallucination”. The video and associated visual narrative(s) under review underline neo-Victorian readings and backgrounds, mainly through the character of Ophelia. The articulation of approaches in textual analysis within brand communication underlines the potential for interdisciplinary research.

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