Giving the Audience a Voice: The Role of Research in Making Media Regulation More Responsive to the Needs of the Audience | Zendy

Uwe Hasebrink | Zendy

Open Access

Giving the Audience a Voice: The Role of Research in Making Media Regulation More Responsive to the Needs of the Audience

Author(s) -

Uwe Hasebrink

Publication year - 2011

Publication title -

journal of information policy

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.377

H-Index - 5

eISSN - 2381-5892

pISSN - 2158-3897

DOI - 10.5325/jinfopoli.1.2011.321

Subject(s) - diversity (politics) , accountability , value (mathematics) , corporate governance , audience participation , public relations , political science , quality (philosophy) , dual (grammatical number) , sociology , media studies , business , law , art , philosophy , literature , finance , epistemology , machine learning , computer science

Accountability for media quality and diversity would be significantly improved by expanded public participation in media governance processes, argues Professor Hasebrink. European regulators, he suggests, have been too slow to recognize the value of including the audience's interests as citizen-participants and not just as consumers. To realize the value of the audience's interests, innovative research is needed both on the nature of the dual role of audiences, and on the multiple forms of their potential involvement in the policy discourse.

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research