“Let us be small": A case study on the necessity for intentionally small producers | Zendy

Alexandria Huber | Zendy

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“Let us be small": A case study on the necessity for intentionally small producers

Author(s) -

Alexandria Huber

Publication year - 2020

Publication title -

journal of agriculture food systems and community development

Language(s) - English

Resource type - Journals

eISSN - 2152-0798

pISSN - 2152-0801

DOI - 10.5304/jafscd.2020.101.032

Subject(s) - business , economic shortage , resilience (materials science) , covid-19 , scale (ratio) , supply chain , marketing , industrial organization , geography , infectious disease (medical specialty) , medicine , linguistics , philosophy , physics , cartography , disease , pathology , government (linguistics) , thermodynamics

Ran-Lew Dairy quickly adapted during the COVID-19 pandemic, a time when many grocers suddenly faced shortages due to disruptions in their supply chains. Ran-Lew expanded into the direct retail market and increased its in-store sales to stay viable. Due to its small scale, vertical integration, and community connections, it was able to pivot models and react rapidly to the changing needs of its community. This case study highlights the importance of small-scale producers in developing food system resilience.

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