Virtual Farmers Markets: A Reflective Essay on a Rural Ohio Project | Zendy

Brian Raison | Zendy; John Chris Jones | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Open Access

Virtual Farmers Markets: A Reflective Essay on a Rural Ohio Project

Author(s) -

Brian Raison,

John Chris Jones

Publication year - 2020

Publication title -

journal of agriculture food systems and community development

Language(s) - English

Resource type - Journals

eISSN - 2152-0798

pISSN - 2152-0801

DOI - 10.5304/jafscd.2020.094.020

Subject(s) - order (exchange) , meaning (existential) , process (computing) , business , marketing , computer science , psychology , finance , psychotherapist , operating system

This reflective essay discusses the development, structure, operation, and transitioning of an online virtual farmers market in rural Ohio In this model, customers order online and then pick up their fresh, local produce at a specified time and location Through a combination of practitioner experience in the market's development and informal discussions with people associated with the market's development and management, the authors analyze the positive and negative aspects of the online market structure and implementation, as well as suggest critical steps that may be necessary to export this model to other communities They also consider potential structural and process improvements that could increase viability and success A last-minute addendum briefly discusses the potential for this model to become a meaningful response to the COVID-19 issue as well

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research