Food Value Chain Development in Central New York: CNY Bounty

In the past 10 years, demand for locally grown food has increased dramatically. Concomitantly, small, commercial farms have declined disproportionately to small and large farms. The decline may be due to the lack of appropriately scaled marketing and distribution resulting from changing markets. This article presents a case study of a component of a food value chain started in 2007, Central New York (CNY) Bounty. CNY Bounty markets and distributes products produced by 119 small, commercial farms and processors to individual households, restaurants, natural food stores, and universities. In the past four years, CNY Bounty has experienced mixed success in terms of its economic viability, which can offer some important lessons for practitioners and contributions for food value chain research.