Effect of Perceived Attributes, Perceived Risk and Perceived Value on Usage of Online Retailing Services | Zendy

Peter Misiani Mwencha | Zendy; Stephen Muathe | Zendy; John Kuria Thuo | Zendy

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Effect of Perceived Attributes, Perceived Risk and Perceived Value on Usage of Online Retailing Services

Author(s) -

Peter Misiani Mwencha,

Stephen Muathe,

John Kuria Thuo

Publication year - 2014

Publication title -

journal of management research

Language(s) - English

Resource type - Journals

ISSN - 1941-899X

DOI - 10.5296/jmr.v6i2.5224

Subject(s) - descriptive statistics , sample (material) , perception , risk perception , psychology , value (mathematics) , data collection , marketing , applied psychology , statistics , business , mathematics , chemistry , chromatography , neuroscience

This study sought to establish the effect of perceived attributes, perceived risk and perceived value on usage of online retailing services in Nairobi, Kenya. It employed a descriptive, correlational, survey design whereby a sample of 391 respondents who are registered users of 6 online retailing services in Nairobi, Kenya was selected using multi-stage sampling methods. Primary data was collected using an electronic questionnaire instrument, while secondary data was collected via a review of relevant records and documents. The data was analyzed using both descriptive as well as inferential statistics. Results show that all three perceptual factors have a significant effect on the usage of online retailing services.

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