Open AccessSex, violence and stereotypes in the brand equity of a series. The case of Game of Thrones
Author(s) -
Álvaro J. Rojas-Lamorena,
Juan Miguel AlcántaraPilar,
Ma Eugenia Rodríguez López
Publication year - 2018
Publication title -
cuadernos de gestión
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.247
H-Index - 12
eISSN - 1988-2157
pISSN - 1131-6837
DOI - 10.5295/cdg.170906ar
Subject(s) - brand equity , lisrel , advertising , psychology , television series , equity (law) , affect (linguistics) , social psychology , structural equation modeling , business , political science , sociology , mathematics , media studies , statistics , communication , law
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