Identification of loyal opinion leaders on Twitter | Zendy

Manuela López | Zendy; María Sicilia Piñero | Zendy

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Identification of loyal opinion leaders on Twitter

Author(s) -

Manuela López,

María Sicilia Piñero

Publication year - 2016

Publication title -

cuadernos de gestión

Language(s) - Spanish

Resource type - Journals

SCImago Journal Rank - 0.247

H-Index - 12

eISSN - 1988-2157

pISSN - 1131-6837

DOI - 10.5295/cdg.140508ml

Subject(s) - opinion leadership , advertising , word of mouth , context (archaeology) , social media , identification (biology) , brand management , order (exchange) , brand awareness , brand community , public relations , business , political science , world wide web , computer science , paleontology , botany , finance , biology

Esta investigacion ha sido financiada mediante el proyecto ECO2012-35766 del Ministerio de Economia y Competitividad y la ayuda recibida de la Fundacion Seneca-Agencia de Cienciay Tecnologia de la Region de Murcia, en el marco del II PCTRM 2007-2010. Los autores agradecen tambien el apoyo recibido de la Fundacion Cajamurcia.

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