Service Dominant Logic in the tourism sector: internal marketing as an antecedent of an innovations' co-creation culture with clients and first-line employees | Zendy

Nuria García Rodríguez | Zendy; Begoña Álvarez Álvarez | Zendy; María Leticia Santos Vijande | Zendy

Open Access

Service Dominant Logic in the tourism sector: internal marketing as an antecedent of an innovations' co-creation culture with clients and first-line employees

Author(s) -

Nuria García Rodríguez,

Begoña Álvarez Álvarez,

María Leticia Santos Vijande

Publication year - 2011

Publication title -

cuadernos de gestión

Language(s) - Spanish

Resource type - Journals

eISSN - 1988-2157

pISSN - 1131-6837

DOI - 10.5295/cdg.100238ng

Subject(s) - service dominant logic , antecedent (behavioral psychology) , marketing , business , tourism , conceptual model , service (business) , resource (disambiguation) , sample (material) , value (mathematics) , structural equation modeling , competitive advantage , tertiary sector of the economy , line management , relationship marketing , knowledge management , marketing management , management , psychology , economics , computer science , computer network , chemistry , chromatography , developmental psychology , database , machine learning , political science , law

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